Corporate speak in the age of social Media
Many organizations still live in the Stone Age without knowing. They still engage the old order of communication. They engage ‘corporate speak’ which appeals to them. We daily witness this through...
View ArticleSocial Media Campaign: five secrets of success
We live in a world where customers are king. What a brand thinks is hot and wants to say may not constitute part of the priorities of the target. Try as hard as brands may, it is obvious brands no...
View ArticleSocial Media and Political Policy Engagement
Politics is a dirty game is a known cliché. Meanwhile real Politicians will not let you call their game a dirty one. Real democracy thrives on people’s participation, involvement and engagement...
View Article12 negative factors that can affect social media efforts, campaign triumph
Everyone knows the future of communication has been altered permanently. Communication industry can never remain the same. Digital communication is a major reason for this. Technology will keep...
View ArticleSocial media campaign: when you must make a U-turn
Things do go wrong. Ability to note this on time with enough courage to make instant and right U-turn is the hallmark of great professional. In this piece we will be examining the right time to make...
View ArticleSocial media marketing: move back I am not available for a kiss
Active players in the field of social marketing are fully aware this region is more of relationship than technology. No wonder the word ‘social’ is in front and not at the back or in between. This also...
View ArticleHow to properly turn a conversation to a campaign online
Vision and focus are two words which have relative meaning. They also have one thing in common- they blindfold. Sometimes when we are pursuing our goals passionately, every other thing seems...
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