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Corporate speak in the age of social Media

Many organizations still live in the Stone Age without knowing. They still engage the old order of communication. They engage ‘corporate speak’ which appeals to them. We daily witness this through...

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Social Media Campaign: five secrets of success

We live in a world where customers are king. What a brand thinks is hot and wants to say may not constitute part of the priorities of the target. Try as hard as brands may, it is obvious brands no...

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Social Media and Political Policy Engagement

  Politics is a dirty game is a known cliché. Meanwhile real Politicians will not let you call their game a dirty one. Real democracy thrives on people’s participation, involvement and engagement...

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12 negative factors that can affect social media efforts, campaign triumph

Everyone knows the future of communication has been altered permanently. Communication industry can never remain the same. Digital communication is a major reason for this. Technology will keep...

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Social media campaign: when you must make a U-turn

Things do go wrong. Ability to note this on time with enough courage to make instant and right U-turn is the hallmark of great professional. In this piece we will be examining the right time to make...

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Social media marketing: move back I am not available for a kiss

Active players in the field of social marketing are fully aware this region is more of relationship than technology. No wonder the word ‘social’ is in front and not at the back or in between. This also...

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How to properly turn a conversation to a campaign online

Vision and focus are two words which have relative meaning. They also have one thing in common- they blindfold.  Sometimes when we are pursuing our goals passionately, every other thing seems...

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